Aiming at the Global High-End Market! Hanbang Vehicle Industry to Debut at the 34th Eurobike Show

Aiming at the Global High-End Market! Hanbang Vehicle Industry to Debut at the 34th Eurobike Show

From June 24 to 27, 2026, the 34th Eurobike Show will be held in Frankfurt, Germany. As a premier global event and trendsetter in the bicycle industry, it will bring together over 1,500 companies from more than 60 countries and regions.

As a benchmark of intelligent manufacturing in China’s electric mobility sector, Jiangsu Hanbang Vehicle Industry Group has officially confirmed its high-profile participation. Leveraging its robust manufacturing capabilities and innovative product portfolio, Hanbang will formally enter the global mainstream high-end market, marking a strategic leap from “Chinese brand” to “international brand.”

Hanbang Takes the Global Stage, Showcasing the Strength of Chinese Manufacturing

Eurobike, the world’s largest and most influential professional trade show for bicycles and micro-mobility, has grown over more than 30 years to become the core indicator of technological trends, market direction, and business cooperation. It is also a key authority for evaluating brand strength and selecting high-quality partners. In 2026, the show will be upgraded to a four-day event with a sharper focus on B2B business, while introducing the Mobifuture concurrent exhibition, linking bicycles, e-bikes, and light electric micro-mobility solutions for complementary synergy.

This year, the exhibition will gather more than 1,500 companies from over 60 countries and is expected to attract over 60,000 professional visitors and industry players. International exhibitors will account for more than 55%. Chinese brands are showing significant growth in both numbers and exhibition space, covering the full chain of e-bike vehicles, core components, and smart mobility accessories, emerging as a key force in the global mobility industry.

Hanbang’s presence at Eurobike represents a milestone in its internationalization strategy. Brand leader Hou Dafu stated, “Eurobike is the mainstream global stage. Being on it distinguishes legitimate international brands from ordinary export factories. While most Chinese companies previously exported via scattered orders or OEM/ODM production—essentially ‘selling goods abroad’—participating in Eurobike allows us to showcase our own brand, connect with European channels, and develop Europe-specific products. This is the true path to operating in international markets and building a global brand.”

Hanbang’s Manufacturing Strength: The Foundation for International Confidence

Since its establishment in 2010 in Fengxian, Xuzhou, Jiangsu, Hanbang Vehicle Industry has spent 16 years deeply cultivating the electric mobility field, evolving into a full-chain high-tech enterprise integrating R&D, production, and sales. The group covers nearly 200 acres with a total investment of around 1 billion RMB, and a 150,000 sqm intelligent production base with four major workshops: stamping, welding, painting, and assembly. Equipped with advanced technologies such as laser cutting and robotic welding, it boasts an annual production capacity of 300,000 electric mobility products.

Hanbang emphasizes technological innovation, holding over 450 domestic and international patents, 61 core certifications including China’s Class-1 e-motorcycle qualification and EU EEC export certification, and more than 10 provincial high-tech product awards. Its products, known globally for “reliability and durability,” are sold in nearly 50 countries across the Americas, Africa, Europe, and Southeast Asia, with overseas sales exceeding 900,000 units. The company has accumulated extensive experience in international market operations.

Hou Dafu commented, “Participating in the 34th Eurobike marks the end of low-end export modes like scattered cross-border orders and OEM/ODM production. We are officially entering Europe’s high-end mainstream market. This is a landmark step in upgrading Hanbang from a Chinese brand to an international brand, far more significant than the exhibition itself.”

Clear Strategic Goals: Hanbang’s Comprehensive Layout in the European High-End Market

To seize industry opportunities and strengthen its global development foundation, Hanbang will further advance its international expansion during the exhibition. It will share the stage with top global component brands like Bosch and Shimano, as well as internationally renowned vehicle brands, while leveraging global media exposure to solidify its international brand presence and establish “Hanbang Manufacturing” on the global industry map.

Hanbang also plans to sign 3 to 5 national-level European distributors and large wholesalers, covering core markets in Germany, France, Italy, Spain, and Northern Europe. Simultaneously, it aims to expand 20 to 30 mid-to-high-end dealerships, chain stores, and mobility rental companies, formally entering Europe’s mainstream offline distribution and e-commerce systems.

Using the exhibition as a cutting-edge platform, Hanbang will gain first-hand access to the latest global technologies in motors, intelligent control, lightweight materials, and sustainable manufacturing. This will align its product development with the latest EU industry standards, avoiding isolated innovation and significantly shortening the technology iteration cycle. Meanwhile, Hanbang will leverage the exhibition’s strong industrial ecosystem to connect with European suppliers and international buyers, expand its high-end supply chain, and undertake global OEM/ODM orders, upgrading its supply chain and partnership network comprehensively.

With the global green and low-carbon mobility trend accelerating, and Europe continuously investing in cycling infrastructure and green mobility policies, the e-bike and e-trike industries are set for long-term growth. As a leading force in China’s smart manufacturing going global, Jiangsu Hanbang Vehicle Industry will use Eurobike as a new starting point. With innovative technology, high-quality products, and compliant services, it will deepen its presence in the European high-end market, showcase Chinese manufacturing capabilities, and build bridges for global business cooperation, helping Chinese brands continue leading in the global green mobility arena.

From June 24–27, 2026, at the Frankfurt Exhibition Center, Jiangsu Hanbang Vehicle Industry sincerely invites global industry partners and professional buyers to visit its booth, explore cooperation, share opportunities, and co-create a new global green mobility ecosystem!